ABOUT US

We’re an AWARD-WINNING husband and wife team skilled in storytelling through motion and stills.

We focus on the beautiful realities of life (both scripted and just as they happen)– often happy, sometimes melancholy, with a soft edge of humor, but always moving. We have the unique ability to tell a story in its entirety: from conceptualizing and crafting, through production and a polished edit. Our combined skill sets mean our clients can choose from a beautiful video and/or an entire gallery of images, allowing the client to share the work again and again over many platforms.

RIC: DIRECTOR & EDITOR

RICARDO SERENA (or RIC thanks to his Grandmother’s insistence that 3 letter-names are good luck) is an award-winning Director and Editor. He most recently won his second Emmy Award for Outstanding Promotional Announcement, adding to a long list of recognition for his work in television including Clios and Promax Awards. In addition to commercial and promo work, Ric’s newest short film RADIO SILENCE was a finalist at the 2023 ABFF HBO Short Film Award Showcase and has been recognized with a Jury Award, Audience Award, and Best Director Award in the 2023/24 festival circuit. His 2018 documentary MY INDIANA MUSE garnered five “Best Documentary” awards with over 20 festival screenings.

Prior to directing full-time, Ric was an editor of long form programming. He pivoted to short form editing with a move to the CBS Marketing Department before setting off to start SERENA CREATIVE in 2007 with his lifelong partner & photographer, Jennifer Serena. Though he currently focuses his energy on directing & writing, his editorial instincts will forever be an asset.

He has also earned two Vimeo Staff picks, dabbles in animation, and in 2023 wrote his first feature-length comedy screenplay which he intends to direct.

Check out Ric's Directing Portfolio here

Check out Ric's Editing Portfolio here

Check out Ric's Cinematograhy Portfolio here

JEN: PHOTOGRAPHER & GRAPHIC DESIGNER

With a background in events and fundraising for nonprofits, Jen understands the power of a good story, the importance of a well-kept (but flexible) timeline, and how to make an impact on a streamlined budget.

Specializing in portrait and entertainment photography, she brings a cinematic style to her imagery that comes alive with a detailed back story. Her graphic design & PR experience provides a blueprint for all of her projects - to shoot and design with a target-audience and communications vehicle in mind. Whether establishing an identity or promotion for a company, model or event, Jen is excited about seeing the process from concept to completion as part of a creative team.

Member of: APA & NAPP | Received AIGA Design Certification from UCLA.

Check out more of Jen's Photography Portfolio here

Check out Jen's Design samples here