YMCA: BURBANK
ANNIVERSARY CAMPAIGN: PSA & STills
To celebrate 95 years of their commitment to the community, the Burbank YMCA asked us to create a PSA and accompanying stills for a print/development campaign. In order to give the piece longevity, we decided not to focus on the number 95, but on the many different people that participate and garner services from the YMCA. It is truly the heartbeat of the community, with the traditional brick-and-mortar swim-and-gym location, to it’
YMCA: BURBANK
Directed/Produced/Edited by Ric Serena
Produced/Directed/Still Photography by Jen Serena
Original Score by cleod9 music
Mix by Durand Trench
Colorist Sparkle
“We come to the Y, because it’s our community today.
And the promise of a hopeful tomorrow.”
