Reba is Back

Ric directed his third year of ACM Award promos, and this time with the lovely, talented and funny, Reba McEntire.

Here is the first of the 8 spots used in the campaign.

Directed by Ric Serena
Client/Agency: CBS On-Air Promotions
CBS Creative Directors: Matt Hernandez, Chris Cranner & JJ Jurgens
Producer: Romi Laine
Director of Photography: Anghel Decca
First AD: Nick Conroy
Production Company: Moving Parts, Inc.
Editor: Ric Serena
Graphic Design: CBS Design Team