This Is Us
Cross-promotion commercial | NBC's this is us & tjmaxx
Tasked with creating a cross-promotional piece for NBC"s This Is Us that shows real people and shares their intimate moments - staged in the middle of a TJMaxx store, we were given just a few minutes to take a portrait and learn about their lives. The way that people opened up to us in such a public setting, is a true testament to the team on set and our passion for sharing the stories we all have within us.
“Family is not always perfect. But it’s what you have in the end.”
Directed by Ric Serena
Client/Agency: NBC Creative Partnerships
NBC Creative Director: Abby Marsh
Producer: Quynh Stanley
Director of Photography: Sean Conaty
Still Photographer: Jen Serena
Art Director: Marcelle Gravel
First AD: Francesca Bravos
Production Company: Moving Parts, Inc.
Editor: Rochelle Watson